Sometimes I Hoop Podcast

BRAND IDENTITY, art direction

Overview

"Sometimes I Hoop" is a podcast hosted by WNBA Atlanta Dream player Haley Jones, featuring in-depth conversations with influential women’s basketball players who are shaping the game both on and off the court.

Photos by Taylor Baucom.

Objectives

1. Develop a brand identity that reflects Haley’s personality and podcast content while resonating with women’s college basketball and WNBA audiences.

2. Collaborate with photographers to oversee art direction, ensuring all assets align with the brand identity.

3. Design versatile assets for digital platforms, including Instagram, Twitter, and YouTube, as well as physical merchandise.

Webflow

Brand Designer

Apr 2014 - Mar 2015

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
‍
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.