Sometimes I Hoop

skills

photo Art Direction, Brand Identity, Social Media design

Client

The Players' Tribune

Year

2024

Overview

Sometimes I Hoop, a podcast hosted by Haley Jones, needed a brand refresh to reflect her transition from college basketball to the WNBA.

‍

Objectives

1. Create a brand identity that feels authentic to Haley Jones' voice and is accessible to younger audiences.

2. Design a visual system that allows photo, video, and audio assets to feel cohesive while retaining personality.

3. Art direct photo assets.

‍

Brand Identity

‍

‍

‍

Youtube Assets

‍

Social Media Design

‍

Photo Art Direction

photos by taylor baucom

‍

‍

‍

‍

‍

‍

‍

related work